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Privacy Policy(South Korea)

Consent to Privacy Policy

1. Purpose of Personal Information Processing

Utilization of PlayTag’s AI-based services
Research and development for AI service improvement
Development and enhancement of new services for customers
Measurement of customer satisfaction

2. Retention and Processing Period of Personal Information

Personal information shall be retained for three years from the date of collection.
However, in the case where any information is to be retained as required by relevant laws and regulations, the Company shall retain it for the period as required by those laws and regulations.

3. Procedure and Method of Destruction of Personal Information

(Including Personal Information Retention as Required by Other Relevant Laws)
In principle, the Company destructs personal data immediately after the retention period stated in Section 2. After the retention period, personal data may be anonymized through methods such as facial blurring before being stored for further use.
However, in the case where the user has explicitly agreed to an extended retention period for their personal information, or if relevant laws mandate a specific retention period, the Company shall securely retain the personal data for the required period.
The Act on Consumer Protection in Electronic Commerce
Record regarding contract or withdrawal of subscription: 5 years
Record on payment and supply of goods: 5 years
Record on consumer complaint or dispute treatment: 3 years
The Protection of Communications Secrets Act
Log record of users such as internet/data detecting the place of user connection: 3 months

4. Commission of Personal Information Processing

The Company entrusts the processing of users' personal information as outlined below.
Name of Subcontractors
Description of commissioned works
Amazon Web Services, Inc.
Data Storage, AI Service Execution, and Infrastructure Management
Google LLC
Data Storage

5. Personal Information Transfer to Other Countries

For the provision and convenience of our service, PLAYTAG may transfer users' personal information overseas or process it in a foreign country. The details of such overseas transfers are as follows:
Recipient Company
Country of Transfer
Transferred Personal Information Items
Purpose, Retention, and Usage Period of the Recipient Company, Transfer Date and Method
Amazon Web Services, Inc. (aws-korea-privac y@amazon.com)
The USA
Personal information and log data collected during service use,  and research & development.
Purpose: Data storage for service research, development, and provision, AI service execution, and infrastructure management. Retention Period: During the personal information processing and retention period stated in Section 2. Transfer Date and Method: Transferred as needed via information communication networks during the service provision process.
Google LLC
The USA
Personal information and log data collected during service use and research & development.
Purpose: Data storage for service research, development, and provision. Retention Period: During the personal information processing and retention period stated in Section 2. Transfer Date and Method: Transferred as needed through information communication networks during the service provision process.

6. Rights and Obligations of Users and Legal Guardians.

Users may request access to their personal information at any time.
Users may request the suspension of personal information processing at any time. However, requests may be denied if specific legal provisions require continued processing.
Users may withdraw their consent for the collection and use of personal information at any time.
For children under 14 years of age, legal guardians have the right to view, modify, delete, suspend processing, and withdraw consent for the collection and use of the child’s personal information.
Users and legal guardians may exercise their rights by contacting privacy@playtag.ai.

7. Items of Personal Information Processed

Video information collected through installed cameras.
Names of subjects for storyline creation, names of subjects for consent forms, and (if necessary) names of legal guardians.
Names of staff and faculty during consent form completion.

8. Measures for Ensuring the Security of Personal Information

The Company takes the following measures to ensure the security of personal information and to prevent loss, theft, leakage, alteration, or damage:
Administrative Measures: Establishment and implementation of internal management plans, regular training for handlers, etc.
Technical Measures: Access control for personal information processing systems, installation of access control systems, encryption of sensitive personal information, and installation of security programs.
Physical Measures: Access control for computer rooms, data storage rooms, and similar facilities.

9. Processing of Pseudonymous Information

The Company processes pseudonymous personal information collected for statistical purposes, scientific research, and similar uses to ensure that specific individuals cannot be identified.
Purpose of Processing Pseudonymized Information:
Use of PlayTag’s AI-based services.
Research and development for AI service improvement.
Development and enhancement of new services for customers.
Measurement of customer satisfaction.
Items of Pseudonymized Information:
Video information collected through installed cameras, anonymized to prevent identification of individuals.
Retention and Usage Period of Pseudonymized Information:
Until the completion of the development of PlayTag’s AI-based services.
Commission of Pseudonymous Information Processing:
Name of Subcontractors
Description of commissioned works
Amazon Web Services, Inc.
Data Storage, AI Service Execution, and Infrastructure Management
Google LLC
Data Storage
In accordance with Article 28-4 of the Personal Information Protection Act (Obligations to Secure the Safety of Pseudonymous Information), the Company implements the following safety measures:
Administrative Measures: Establishment and implementation of internal management plans, regular training for handlers, etc.
Technical Measures: Management of access rights to personal information processing systems, installation of access control systems, encryption of sensitive personal information, and installation of security programs.
Physical Measures: Access control for computer rooms, data storage rooms, and other facilities.
10. Personal Information Protection Officer and Contact Information
Personal Information Protection Officer: Hyunsoo Park
Email: privacy@playtag.ai

11. Remedies for Infringement of Rights

If you need to report or seek consultation regarding the infringement of personal information, you can contact the following organizations:
Personal Information Infringement Report Center
Phone: 118 (without area code)
Supreme Prosecutors' Office Cybercrime Investigation Department
Phone: 1301 (without area code)
Korean National Police Agency Cybercrime Investigation Bureau
Phone: 182 (without area code)

12. Changes to the Privacy Policy

If there are any additions, deletions, or modifications to this Privacy Policy, the changes will be announced at least 7 days prior to the date of application. For significant changes affecting users’ rights, such as the collection and use of personal information or provision to third parties, a notice will be provided at least 30 days in advance.
Date of Announcement: March 1, 2023
Effective Date: March 7, 2023